DJ Hurula, president of ONE Brand Studio, shared thoughts on branding at the March 2008 NACE chapter meeting. He based his presentation on a white board overview of “The Brand Gap” by Marty Neumeier.

Neumeier’s books, “The Brand Gap” and “ZAG, ” are must-read resources for planning brand development. The books are published by New Riders and a PDF white paper of “The Brand Gap” presentation is available for free download from this link:
http://www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf  
     
You can listen to the talk he gave by clicking here.


Enjoy the pictures that were taken by Arising Images.