Building A Better Brand: March 2008 Meeting
Posted in Meetings on 03/21/2008 11:47 am by adminDJ Hurula, president of ONE Brand Studio, shared thoughts on branding at the March 2008 NACE chapter meeting. He based his presentation on a white board overview of “The Brand Gap” by Marty Neumeier.
Neumeier’s books, “The Brand Gap” and “ZAG, ” are must-read resources for planning brand development. The books are published by New Riders and a PDF white paper of “The Brand Gap” presentation is available for free download from this link:
http://www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf
You can listen to the talk he gave by clicking here.
Enjoy the pictures that were taken by Arising Images.
03/21/2008 at 2:06 pm
DJ was very informative and knowledgeable. Not, to mention entertaining!! I believe guests walked away from this gathering enlighted and hopefully inspired!! Kudos to DJ and thank you to Ryan for introducing all of us to DJ.
09/21/2008 at 6:58 am
I just took a look at the photos from this meeting and thought Arising Images did a great job!